About Hyde

Hyde is a creative perspective shaped by art, culture, and observation. We create thoughtful brands for businesses that value substance, craft, and character.

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CALIFORNIA X HYDE

Anna Abel started her design career in San Francisco, and has been developing her craft for over 15 years. She draws inspiration from culture, design, photography, interiors, and fashion. Through thoughtful creative direction, visual storytelling, and refined design systems, she and the team at Hyde build brands that feel lived-in rather than manufactured.

Services

BRAND IDENTITY & ILLUSTRATION

  • Brand strategy

  • Visual identity design

  • Logo systems

  • Color palettes & typography

  • Brand guidelines

  • Brand refreshes & repositioning

  • Packaging & collateral design

MARKETING & CREATIVE DIRECTION

  • Campaign development

  • Creative direction

  • Marketing design

  • Art direction

  • Launch strategy support

  • Visual storytelling

  • Brand photography direction

SOCIAL MEDIA & CONTENT CREATION

  • Social media creative

  • Content strategy

  • Content creation

  • Template systems

  • Reels and short-form video direction

  • Hand modeling